Overview
A new hospital needs patients from the first week. Business development planning, introductory tariff design, and media outreach have to be in place before the doors open.
We have helped hospitals in multiple cities with their launch strategy and early business development.
How We Work
From launch planning to patient acquisition.
Business Development Strategy
We prepare the Business Development Strategy and identify referral channels, catchment areas, and key payer segments for the hospital's service mix.
Tariff and Pricing
We design the Special Introductory Tariff and support ongoing tariff management as the hospital builds its patient base.
Marketing and Outreach
We assist with brochure development, hospital web design, and media marketing to build visibility in the catchment area.
What Is Included
Hospital launch and early growth support.
- Business Development Strategies
- Innovative Schemes
- Development of Special Introductory Tariff
- Assistance in Development of Brochures
- Assistance in Web Designing for Hospitals
- Assistance in Media Marketing
We provide end-to-end services for hospital projects. This includes architectural design, project management, project commissioning, engineering services, launch and business development, and healthcare education and training through the Indian Institute of Hospital & Healthcare.
Yes. We have worked with NHM Maharashtra, MOHFW Madhya Pradesh, Mira-Bhayander Municipal Corporation, Thane Municipal Corporation, and Mumbai Port Trust. We also have experience with PPP projects under Niti Aayog, including BHEL hospital evaluations at 5 locations for KPMG.
Yes. NABH and JCI compliance is built into our design and planning process. We have handled accreditation for 17 projects. If you are preparing an existing facility for NABH, we can assist with gap analysis and documentation.
Yes. Several of our completed projects involved converting existing buildings. These include a hotel converted to a hospital in Nashik, an engineering college converted to a medical college in Durgapur, and a commercial complex converted to a hospital in Thane.
Yes. We have completed projects in Madhya Pradesh, Gujarat, Rajasthan, West Bengal, Uttar Pradesh, Karnataka, and other states. Dr. Kothari has been the appointed Hospital Planner for the Government of Madhya Pradesh since 2016.